Investing into the creation of a vegan future.
The use of animals is seen across virtually every industry. But it doesn’t need to be.
Our mission is to invest in, and help scale innovative early-stage ventures that seek to replace the use of animals in their industries. Through scaling up these disruptive innovations, we seek to trailblaze the creation of a future where animals are no longer part of the supply chain, shaping a world where animals truly co-exist with humans, not for humans.
Directing resources to where it should be, to create the change where it needs to be.
Animal use, whether it be the food industry, medical research, or fashion, is unnecessary and economically inefficient. Switching to non-animal alternatives is crucial, whether it’s for ethical, social, or environmental reasons. Legacies need to be changed and replaced by innovation.
Our team consists of dedicated vegans and like-minded impact investors that are here to put resources into innovative ventures that disrupt the obsolete business practices that exist for no reason other than being legacies. Focusing primarily in the Asian market, we are based in Macau and Hong Kong, with an advisory network spanning across the globe.
“A vegan diet is probably the single biggest way to reduce your impact on planet Earth, not just greenhouse gases, but global acidification, eutrophication, land use and water use”
— Joseph Poore, University of Oxford
Replacing industrial animal use is a major climate change solution.
Not only is industrial usage of animals an ethical issue, the nature of the inefficiency of animal use means that these industries are highly polluting, and replacing animals with innovative vegan alternatives will bring about massive reductions in greenhouse gas emissions. For example, according to a research from Oxford*, animal products contribute to about 57% of food’s emissions. If the entire world transitioned to a diet that excludes animal products, food’s land use would be reduced by 76%, along with a 49% reduction in greenhouse gas emissions from food production.
*Poore, Joseph & Nemecek, Thomas. (2018). Reducing food's environmental impacts through producers and consumers. Science (New York, N.Y.). 360. 987-992. 10.1126/science.aaq0216.